Set up a Facebook Page
Create a free business Page in minutes
Here’s what you’ll need to set up your Facebook Page.
1. Your business name and description
Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does.
2. A profile photo and cover photo
Choose photos that represent your business well. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your shop, products, or from a current marketing campaign.
3. The action you want people to take
At the top of your Page, you can add a call to action that directs your Page visitors to do something, such as visit your website or phone in your shop. It just takes a few clicks.
What do you do once you’ve created a Page?
Publish new content.
Your Page should be active and informative before you start promoting it, so start posting updates as soon as it’s live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.
Let people send your business private messages to ask questions, get in touch or make suggestions. Facebook Messenger is integrated with your Page, so you can connect with customers one to one.
Add special features.
To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menu, listing your services, or showcasing your products with a shop section.
Promote your Page.
Once your Page has been set up, invite your customers and contacts to connect with you there to get in touch and keep up to date with what’s going on. You can also run ads to find brand-new followers.
Click on Insights at the top of your Page to see how people are engaging with your business – you’ll see how many people you’re reaching with your posts and which content they like best. Seeing how your Page is performing can help you to define a better content strategy.
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