See Why Managing your Facebook Page pays off.

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Managing your Facebook Page pays off.

 

Care for your customers by managing the following aspects of your Page.

Messages

When you message with people, you can personalize the conversation by reviewing past interactions that the person has had with your Page, as well as information that they share publicly on their profile, such as their current city.

Learn about managing messages on your Page

Notifications

Notifications let you see how people are interacting with your Page, such as comments left on your Page posts. This helps you know when customers interact with your Page so that you can respond in a timely manner.

See how to manage Page notifications

Settings

You can control who sees your Page and posts, as well as view and edit your list of admins – the people who can make changes to your Page. You can also approve apps for use on your Page, set up the ability to create posts through email, and even get suggestions from Page followers.

Get help with Page settings

About

Use the About section to share key information about your business, such as your address, phone number, website, and more. You can even display details such as your services, products, menus, prices, events, and special offers.

Add basic information to your Page

Example of a Facebook business Page admin view on desktop

Manage your Pages on mobile

Stay informed and respond to customers immediately with the Pages Manager app, available for iOS and Android.

See how your Page is doing and make it even better with Page Insights.

In the Page Insights tab, you can find out which posts people are engaging with most, so you can make informed decisions about what content resonates best on your Page. These results can help you to build your audience and get more people interacting with your business.

Mobile screen of Facebook Page Insights reporting on reach
Mobile screen of Facebook Page Insights reporting on actions
Mobile screen of Facebook Page Insights reporting on people
Mobile screen of Facebook Page Insights reporting on views
Mobile screen of Facebook Page Insights reporting on posts

Reach and engagement

See how many people saw your posts, as well as who liked, shared, and commented on them. This will help you to learn which posts get the most attention, allowing you to create more of the content that people prefer.

Actions

See what actions people are taking on your Page, including whether they’re going to your site or clicking on your call-to-action button. This will help you adjust your Page to encourage people to take the actions you want.

People

Understand your audience through demographic data such as age, gender, and location. You’ll also see when people are looking at your Page and how they found it – which can help you to tailor future posts.

Views

Discover how many people are viewing your Page and what sections they’re looking at. You can use that information to target different audiences with boosted posts and ads or tailor your content to their interests.

Posts

See a breakdown of how each of your Facebook Page posts have performed over time. You’ll see how many people each post has reached, and how many engaged through clicks and reactions – so you can quickly analyze what’s working best.

Learn how to use Page Insights to understand how people are engaging with your Page in the Help Centre.

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