Metrics for Automated Ads on Facebook

Metrics for Automated Ads on Facebook

Based on the type of Automated Ads plan you have, you will measure the success of your ads differently. The list below shows the main metric you’ll look for by plan type:

Promote Your Contact Info LocallyorPromote Your Address Locally

  • Metric: People Reached
  • Description: The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. Note: This metric is estimated.

Get More Messages

  • Metric: Messaging Conversations Started
  • Description: The number of times people started messaging your business after at least 7 days of inactivity, attributed to your ads. Note: This metric is in development.

Get More Leads

  • Metric: Leads (Form)
  • Description: The number of form responses submitted after people clicked on an ad that includes an instant form.

Get More Shoppers to Visit Your Website or Get More Website Visitors

  • Metric: Link Clicks
  • Description: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser’s profile.

Get More Website Purchases

  • Metric: Purchases
  • Description: Track purchases or checkout flow completions (ex: Landing on “Thank You” or confirmation page)

Note: You need to have a pixel installed to see this metric.

Get More Leads on Your Website

  • Metric: Leads
  • Description: Track when someone expresses interest in your offering (ex: form submission, sign up for trial, landing on pricing page)

Note: You need to have a pixel installed to see this metric.

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