Facebook Commerce Manager

Commerce Manager is a platform to set up a shop and manage sales on Facebook and Instagram. With Commerce Manager, you can choose where you want customers to complete their purchase:

• On your website
• On Facebook or Instagram with checkout
• With a direct message

Depending on your choice, you can access different tools and settings in Commerce Manager. All sellers can:

• Create and manage a Facebook Shop and collections
• See a summary of sales activities, catalog, issues to fix, and suggested actions
• View and manage items in a catalog
• Get insights about customers and popular items
• Explore ways to advertise your items
• Control commerce account settings, business information, and Page permissions

Additionally, businesses with checkout can use Commerce Manager to:

• Let people buy items directly on Facebook or Instagram
• Offer Purchase Protection to customers
• View payouts, manage finances, fulfill orders, and process returns
• Use an Inbox to respond to messages
• See an overview of your delivery and customer service performance
• Contact support to get help with Commerce Manager

Note: Businesses with checkout incur a selling fee.

Who can use Commerce Manager

To sell items on Facebook platforms, you must:

• Meet the Commerce Eligibility Requirements
• Have a Facebook Shop or Instagram Shop
• Follow Facebook Seller Policies and Commerce Policies

What information is required for Commerce Manager

All businesses must provide this information to set up Commerce Manager:

• A Facebook Page
• A commerce account with your details
• A catalog with items you sell

Businesses with checkout must provide this information:

• A business category and type
• Bank account details for collecting payouts
• A State Tax Registration Number for every state where the business operates, for tax purposes
• A Federal Tax Identification Number that matches the business representative’s name for financial reporting
• A business representative’s personal or business identity information to verify the authenticity of the business
• Shipping options, return policy, and a customer service email to set up customer service