Facebook Commerce Manager

Facebook Commerce Manager

Commerce Manager is a platform to set up a shop and manage sales on Facebook and Instagram. With Commerce Manager, you can choose where you want customers to complete their purchase:

  • On your website
  • On Facebook or Instagram with checkout
  • With a direct message

Depending on your choice, you can access different tools and settings in Commerce Manager. All sellers can:

  • Create and manage a Facebook Shop and collections
  • See a summary of sales activities, catalog, issues to fix, and suggested actions
  • View and manage items in a catalog
  • Get insights about customers and popular items
  • Explore ways to advertise your items
  • Control commerce account settings, business information, and Page permissions

Additionally, businesses with checkout can use Commerce Manager to:

  • Let people buy items directly on Facebook or Instagram
  • Offer Purchase Protection to customers
  • View payouts, manage finances, fulfill orders, and process returns
  • Use an Inbox to respond to messages
  • See an overview of your delivery and customer service performance
  • Contact support to get help with Commerce Manager

Note: Businesses with checkout incur a selling fee.

Who can use Commerce Manager

To sell items on Facebook platforms, you must:

  • Meet the Commerce Eligibility Requirements
  • Have a Facebook Shop or Instagram Shop
  • Follow Facebook Seller Policies and Commerce Policies

What information is required for Commerce Manager

All businesses must provide this information to set up Commerce Manager:

  • A Facebook Page
  • A commerce account with your details
  • A catalog with items you sell

Businesses with checkout must provide this information:

  • A business category and type
  • Bank account details for collecting payouts
  • A State Tax Registration Number for every state where the business operates, for tax purposes
  • A Federal Tax Identification Number that matches the business representative’s name for financial reporting
  • A business representative’s personal or business identity information to verify the authenticity of the business
  • Shipping options, return policy, and a customer service email to set up customer service
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