All You Need to Know About Facebook Content Monetization Policies

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Content Monetization Policies
Facebook’s Content Guidelines for Monetization (CGM) are now called Content Monetization Policies (CMP). This is still the best place to learn about creating brand-safe, monetizable content.

We offer features and products that help creators and publishers earn money from their content. This content has to follow certain rules.

All content on Facebook must comply with the Terms and Community Standards. These are our high-level rules against sexual, violent, profane, or hateful content. However, content appropriate for Facebook in general is not necessarily appropriate for monetization.

Creators and publishers need to adhere to our Partner Monetization Policies and Content Monetization Policies in order to make money from their content. You can learn more about Partner Monetization Policies in the Learn More section below

Your content itself must follow these guidelines in order to be eligible for certain monetization products.

Prohibited formats

Content presented in the following formats cannot be monetized:

Static videos
Content that contains one static image and little to no motion.

Static image polls
Content posted for the sole purpose of increasing engagement by asking people to react to questions posed by the content.

Slideshows of images
Content that primarily displays static images played in succession.

Looping videos
Content that loops and displays the same segment multiple times. Looping content can include GIFs and content of varying lengths.

Text montages
Content that primarily displays still or moving images with overlaid text.

Embedded ads
Content that already includes embedded pre-roll, mid-roll, post-roll, or banner ads where Facebook offers ad placements. For example, a video that includes manually inserted mid-roll ads is ineligible for In-Stream Ads.

Prohibited behaviors

The following behaviors may trigger reduced or restricted monetization for your content:

Engagement bait
Content that incentivizes people to click a link or respond to a post through likes, comments, or shares.

Soliciting engagement
Content that requests compensation in exchange for extreme behavior, such as:

  • Consumption of inedible substances
  • Showing graphic content
  • Consumption of drugs, tobacco, or alcohol
  • Disrobing or other sexual behavior

Restricted categories

Content that depicts or discusses subjects in the following categories may face reduced or restricted monetization:

Debated social issues
  • Race
  • Gender
  • National origin
  • Age
  • Political affiliation
  • Ethnicity
  • Disability
  • Sexual orientation
  • Socioeconomic class
  • Religion
  • Immigration

Tragedy or conflict
  • Death
  • Physical injury
  • Mental disabilities
  • Illness
  • Physical abuse
  • Sexual abuse
  • Emotional abuse
  • Property damage

Objectionable activity
  • Substance abuse
  • Threats
  • Advocating for harm
  • Trafficking
  • Theft
  • Vandalism
  • Trespassing
  • Corruption
  • Fraud
  • Bribery
  • Insider Trading
  • Embezzlement
  • Hacking
  • Copyright Infringement
  • Judicial proceedings

Sexual or suggestive activity
  • Nudity
  • Sexual activity
  • Sexual poses
  • Suggestive dancing
  • Simulations of sexual activity
  • Sex objects
  • Suggestive language
  • Revealing or absent items of clothing

Strong language
  • Profanity
  • Derogatory words
  • Slurs
  • Sexual words
  • Innuendos
  • Crude gestures
  • Vulgar motions

Explicit content
  • Wounds
  • Infections
  • Bodily fluids
  • Medical procedures
  • Food processing
  • Extreme body modification
  • Bodily functions
  • Ingesting substances not intended for consumption
  • Ingesting nauseating substances
  • Decay
  • Infestation

Misinformation
Content that has been rated false by a third-party fact-checker.

Misleading medical information
Content that contains medical claims that have been disproven by an expert organization. Including, but not limited to, anti-vaccination claims.

Politics and government
Current elected and appointed government officials, who are subject to applicable government ethics are not eligible for monetization features. Current political candidates, parties, and registered political committees, who are subject to applicable election or campaign finance rules, are also not eligible for monetization features. Communications that are regulated as political advertising under applicable law are also ineligible for monetization features.

 

Want to monetize but not sure where to start?

Discover 3 ways you can earn money from your content on Facebook, understand what it takes to be eligible, and learn how to get started. Start Learning
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