2021 Updates: Top Google searches

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2020 Updates: Top Google searches
Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

We pulled two lists from our database of 9.9 billion keywords:

  • Top 100 most searched keywords in the US
  • Top 100 most searched keywords Worldwide

Top 100 Google search queries in the US (as of 2020)

Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.

Sidenote.

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “Spotify” has RR 1.84, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)

On the other hand, “Facebook” has RR 11.85, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)

Top 100 Google search queries around the World (as of 2020)

I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

You can see that, as with our list of US queries, most of the top global queries are branded.

However, there are some brands that don’t make an appearance on the US list including WhatsApp, AliExpress, Friv, and Ryanair. This makes sense, as none of these are US-based companies.

There are also lots of searches for translation tools.

If we sum the search volume from these keywords, we get almost 800,000.

That means more people are searching for translations on Google than for Amazon and Hotmail combined.

Top 100+ Google search queries for 188 countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

<img class=”lazyload wp-image-34105″ src=”data:;base64,” srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google.png 1600w, https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google-680×346.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google-768×391.png 768w, https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google-1536×782.png 1536w” alt=”8 empty keywords explorer search google” data-src=”https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google.png” data-srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google.png 1600w, https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google-680×346.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google-768×391.png 768w, https://ahrefs.com/blog/wp-content/uploads/2020/03/8-empty-keywords-explorer-search-google-1536×782.png 1536w” data-sizes=”(max-width: 1600px) 100vw, 1600px” />

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 188 countries in our database.

<img class=”lazyload wp-image-34109″ src=”data:;base64,” srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google.png 1600w, https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google-680×394.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google-768×444.png 768w, https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google-1536×889.png 1536w” alt=”9 keywords explorer country google” data-src=”https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google.png” data-srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google.png 1600w, https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google-680×394.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google-768×444.png 768w, https://ahrefs.com/blog/wp-content/uploads/2020/03/9-keywords-explorer-country-google-1536×889.png 1536w” data-sizes=”(max-width: 1600px) 100vw, 1600px” />

We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.

<img class=”lazyload wp-image-34110″ src=”data:;base64,” srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google.png 1600w, https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google-680×332.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google-768×375.png 768w, https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google-1536×751.png 1536w” alt=”10 serp overview google” data-src=”https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google.png” data-srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google.png 1600w, https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google-680×332.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google-768×375.png 768w, https://ahrefs.com/blog/wp-content/uploads/2020/03/10-serp-overview-google-1536×751.png 1536w” data-sizes=”(max-width: 1600px) 100vw, 1600px” />

Top Google searches in YOUR niche (as of 2020)

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for “Netflix” and go to the “Phrase match” report, there are over 2.5 million keyword ideas—sorted by monthly search volume.

<img class=”lazyload wp-image-34108″ src=”data:;base64,” srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google.jpg 1600w, https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google-680×418.jpg 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google-768×472.jpg 768w, https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google-1536×944.jpg 1536w” alt=”11 netflix keyword ideas google” data-src=”https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google.jpg” data-srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google.jpg 1600w, https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google-680×418.jpg 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google-768×472.jpg 768w, https://ahrefs.com/blog/wp-content/uploads/2020/03/11-netflix-keyword-ideas-google-1536×944.jpg 1536w” data-sizes=”(max-width: 1600px) 100vw, 1600px” />

How is this useful?

Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular Netflix shows people want reviews for.

<img class=”lazyload wp-image-34107″ src=”data:;base64,” srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/12-keywords-explorer-filters.png 1452w, https://ahrefs.com/blog/wp-content/uploads/2020/03/12-keywords-explorer-filters-680×375.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/12-keywords-explorer-filters-768×424.png 768w” alt=”12 keywords explorer filters” data-src=”https://ahrefs.com/blog/wp-content/uploads/2020/03/12-keywords-explorer-filters.png” data-srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/12-keywords-explorer-filters.png 1452w, https://ahrefs.com/blog/wp-content/uploads/2020/03/12-keywords-explorer-filters-680×375.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/12-keywords-explorer-filters-768×424.png 768w” data-sizes=”(max-width: 1452px) 100vw, 1452px” />

If you then add a Keyword Difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for.

<img class=”lazyload wp-image-34106″ src=”data:;base64,” srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/13-keywords-explorer-filters-2-google.png 1305w, https://ahrefs.com/blog/wp-content/uploads/2020/03/13-keywords-explorer-filters-2-google-680×420.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/13-keywords-explorer-filters-2-google-768×474.png 768w” alt=”13 keywords explorer filters 2 google” data-src=”https://ahrefs.com/blog/wp-content/uploads/2020/03/13-keywords-explorer-filters-2-google.png” data-srcset=”https://ahrefs.com/blog/wp-content/uploads/2020/03/13-keywords-explorer-filters-2-google.png 1305w, https://ahrefs.com/blog/wp-content/uploads/2020/03/13-keywords-explorer-filters-2-google-680×420.png 680w, https://ahrefs.com/blog/wp-content/uploads/2020/03/13-keywords-explorer-filters-2-google-768×474.png 768w” data-sizes=”(max-width: 1305px) 100vw, 1305px” />

Fancy doing some keyword research for your site?

@edu.buzzfeedng.com
You can check the above website for more details

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